![The fate of Adidas' excess Yeezy stock, after splitting from Ye, aka Kanye West: rather than 'burn' it, CEO Bjørn Gulden plans to sell the sneakers and donate the proceeds to charity The fate of Adidas' excess Yeezy stock, after splitting from Ye, aka Kanye West: rather than 'burn' it, CEO Bjørn Gulden plans to sell the sneakers and donate the proceeds to charity](https://img.i-scmp.com/cdn-cgi/image/fit=contain,width=425,format=auto/sites/default/files/styles/768x768/public/d8/images/canvas/2023/05/12/8a622c69-48c6-4175-8570-34c21551bf61_35be7060.jpg?itok=m_jp3fbp&v=1683878509)
The fate of Adidas' excess Yeezy stock, after splitting from Ye, aka Kanye West: rather than 'burn' it, CEO Bjørn Gulden plans to sell the sneakers and donate the proceeds to charity
![Adidas could take €1.2bn revenue hit if it writes off Kanye West's Yeezy stock | Kanye West | The Guardian Adidas could take €1.2bn revenue hit if it writes off Kanye West's Yeezy stock | Kanye West | The Guardian](https://i.guim.co.uk/img/media/ecefbe5f25295d3150ba5ac8fba2a78acd46c709/53_272_3675_2205/master/3675.jpg?width=1200&height=1200&quality=85&auto=format&fit=crop&s=310e4f645d0fa441c5d8b773fd2542ea)
Adidas could take €1.2bn revenue hit if it writes off Kanye West's Yeezy stock | Kanye West | The Guardian
![site name | MissgolfShops Release | Yeezy Boost 350 V2 Jade Ash | South Park x adidas Forum Low AWESOME-O site name | MissgolfShops Release | Yeezy Boost 350 V2 Jade Ash | South Park x adidas Forum Low AWESOME-O](https://www.deadstock.de/wp-content/uploads/2022/10/Yeezy-Boost-350-V2-Jade-Ash-titel-dead-stock.jpg)